About us
Fidova is run by Softsyde AB, a company the two of us started in 2026.
The two of us
Martin Johansson
A systems developer for 15 years, and the one who builds Fidova. At home there is Valdemar, an eight-year-old Staffordshire Bull Terrier.
martin@fidova.sePhilip Hagström
Grew up with dog breeding. Runs the company's administration and marketing, tests Fidova before anything new goes out, and helps plan what we build next.
philip@fidova.seHow it started
Martin took a course with Valdemar and found everything around the training more complicated than it needed to be. The trainers we talked to said the same, so we started building Fidova. We formed Softsyde AB, company number 559598-7354, on 25 August 2026, and the test period started in September the same year.
Collaborations
Interested in working with us or becoming a partner? Write to either of us.
Get in touch
Write to either of us directly, or use the contact form. We are the ones who read and reply.